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Privacy Policy | Active Link Privacy Policy – Active Link

Privacy Policy

ActiveLink Optical is committed to protecting your privacy.  This site is governed solely by applicable U.S. laws and governmental regulations.  Use of this site constitutes your consent to application of such laws and regulations and to our Privacy Policy.  This site is owned by Active Link LLC a Texas Limited Labiality Company.  This Privacy Policy is designed to tell you about our practices regarding collection, use, and disclosure of information that you may provide via this site.  Please be sure to read this entire Privacy Policy before using or submitting information to this site.

ActiveLink Optical does not sell, share, or rent our users’ personally identifiable information unless required by law.

ActiveLink Optical does not send spam.

We stand committed to being vigilant as to your continued privacy and constantly improving our service.


Types of Information Collected

  1. Traffic Data Collected. We may automatically track and collect the following information when you visit or use our site, your: (i) IP address; (ii) domain server; (iii) type of computer; and (iv) type of web browser (collectively, “Traffic Data”). Traffic Data is anonymous information that does not identify you personally but is helpful for improving the services offered on our site. We also may use “cookies” to store your password so you do not have to re-enter it each time you visit or use our site.
  2. Personal Information Collected. In order for you to access the services that we offer via our site, we require you to provide us with information that is specific to you and identifies you personally (collectively, “Personal Information”). Personal Information may include: (i) User Data (such as your name, mailing and email addresses); (ii) Messaging Data (such as the content of messages transmitted and the name and contact information of the person receiving such messages); (iii) Financial Data (such as credit card and account numbers); and (iv) Demographic Data (such as any zip code and age). If you communicate with us by e-mail or otherwise complete online forms or surveys, any information provided in such communication may be collected as Personal Information.


Uses of Personal Information Collected

When you provide information to us, such as when you register for an ActiveLink account or service, we typically will explain at that point how we will use the information you provide.  We may use User Data to send you information about our company or our products or services, or to contact you when necessary.  In addition to using the information we collect from you through the Services to deliver the programs, services, or products you request, ActiveLink Optical and its respective subsidiaries and affiliates, together and separately, may use that information:

  • to develop and access data about your access to and use of ActiveLink Optical and services it provides;
  • to provide you with information about ActiveLink Optical and its services, products, and required notices;
  • to deliver advertisement, marketing communications, promotional materials, and items that may be of interest to you;
  • to help ActiveLink Optical, and its respective subsidiaries and affiliates, and our business partners better understand our audiences, evaluate user interest in the services, improve the services, and perform other market research activities;
  • to customize your experience when using the Services, such as by providing interactive or personalized elements and content based on your interests; to prevent and detect fraud, infringement, and other potential misuse of the Services; and
  • to protect ActiveLink Optical’s legal interests.


As described in your Service Agreement, we may provide services that permit you to manage your patient’s email interactions, which allow for the ordering and delivery of products by your patients and that otherwise, enhance your or your practices on-line and internet capabilities. By using such features, you are telling us that you are entitled to use and provide us with any of the information – including personal information and/or health-related information – that you provide to us.

ActiveLink Optical and its respective subsidiaries and affiliates, together and separately, also may combine, aggregate, or anonymize any of the information collected from or about you through the services, offline, or from any other source for any of these purposes.

Sharing of Personal Information

We respect your privacy and do not share any User Data, Messaging Data, Financial Data or Demographic Data with advertisers or other third parties.


User Choice Regarding Collection, Use and Distribution of Personal Information

You may choose not to provide us with any Personal Information. In such an event, you will not be able to access and use those portions of our site that require your Personal Information.


Managing Information

We offer you the ability to discontinue your participation or to opt out of receiving communications or promotional materials within the communication itself. Additionally, you can contact us at: support@ActiveLinkOptical.com.

If you do not want us to save cookies on your computer, you can set your browser’s cookie preferences to reject cookies from the Services. Each browser is different, so you should check your browser’s “Help” menu to learn how to change your cookie preferences. If you reject or block cookies, however, the Services may not function as intended.


User Ability to Access, Update and Correct Personal Information

In order to ensure that all of your Personal Information is correct and up-to-date, you may login, review and edit your Personal Information at any time.


Information Security

We use technical, administrative, and physical safeguards to protect the information collected through the Services. However, no organization can guarantee the absolute security of electronic information, especially information transmitted over the Internet. Accordingly, we cannot ensure or warrant the security of any information that you provide to us, and you do so at your own risk. We also caution you to safeguard your own computer or mobile device and password protect against unauthorized access by others. We are not responsible for any information disclosed as a result of such unauthorized access, such as if your computer or mobile device is lost or stolen.  In addition, you must promptly notify us if your username or password is lost, stolen, or used without permission.  In such an event, we will cancel that username or password and update our records accordingly.

Updates and Changes to this Privacy Policy

We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy by posting a new Privacy Policy on our website.  Any such change, update, or modification will be effective immediately upon posting on our site.  You are advised to consult our website regularly for any changes, and your continued use of the Services after such changes have been made constitutes acceptance of those changes.


Contact Information

If you have any questions about our Privacy Policy, please contact us by e-mailing your questions or concerns to support@ActiveLinkOptical.com or mail us at 11510 Grissom Ln, Dallas TX 75229.



HIPPA Compliance

At ActiveLink Optical, we are committed to maintaining the confidentiality of information entrusted to us by our clients, especially individually identifiable personal and health information such as names, addresses, and Protected Health Information.

ActiveLink Optical enables our customers to communicate with their patients via email while complying with HIPAA.

ActiveLink Optical protects the confidentiality of information it receives by adhering to the requirements of the HIPAA Privacy Rule and the HIPAA Security Rule. The Privacy Rule governs the acquisition, storage, transfer and retention of Protected Health Information, in both electronic and paper formats. The Security Rule covers all information acquired, maintained or transferred electronically.

We comply with all business associate obligations under HIPAA/HITECH, enabling us to provide the highest level of service to our medical customers in the following industries:

  • Vision

ActiveLink Optical follows policies and practices that cover areas such as:

  • Physical security of electronic equipment used to acquire and store PHI
  • Technical safeguards to prevent unauthorized access to PHI
  • Training and awareness for staff members who have access to PHI

We respect the privacy of personal health information and take securing your and your patients’ data seriously. ActiveLink Optical’s services are HIPAA ready and enable practices using the system to comply with its obligations as a Covered Entity.

Our HIPAA-ready services increase eyewear sales through direct email communications to patients.